Egyptian bank EFG Hermes has launched a digital app based on its EFG Hermes One trading platform.
According to the bank, the app will feature expanded brokerage services, a digital payment gateway and a digital on-boarding process.
It will also enable users to monitor their portfolios in real time, access investment research and execute trades.
The bank is targetting both new and experienced investors at a time when stock trading has gained popularity with Egyptian investors.
“The launch of the all-new EFG Hermes One app comes at a critical juncture in the Egyptian capital market story as equity market retail activity picks up,” said Sameh Assran, deputy head of brokerage and co-head of Egypt brokerage at EFG Hermes.
The launch of the app also comes just weeks after EFG Hermes completed the takeover of state-owned Arab Investment Bank.
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