Greenstone raises €400m for Mercato Fund

Dubai-based fund placement firm Greenstone Equity Partners has completed a US$400 million fund raise for Mercato Partners Traverse Fund IV.

The fund was launched in 2021 and will invest in tech and branded consumer companies in underserved parts of the US.

It has so far added five investments to its portfolio.

“Our GCC investors continue to be attracted to growth-stage company investments, and we look forward to growing our partnership with Mercato over the coming years,” said Greenstone CEO Alex Gemici.

Greenstone was founded in 2011 and describes itself as the largest fund placement firm in the Middle East.

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