Egypt Post relaunches asset management business

Post for Investment (PFI), the investment management business of Egypt Post, has launched PFI Asset Management with new management.

According to PFI managing director and chief executive Ahmed Ali Abdel Rahman, PFI Asset Management will offer investment products to “cater to the diverse needs and goals of individuals, financial institutions and corporations”.

This includes offering “unconventional” investment funds and portfolio management services for banks, insurance companies, government and non-government financial institutions, family offices, and individual investors.

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The new business will be led by Ghada El-Kady, the newly appointed managing director and chief executive.

According to El-Kady, PFI Asset Management is looking to amass US$100 million in assets under management within the first year of operating.

El-Kady previously held the same position at Egypt-based Prime Investments Asset Management. She also worked in the credit department at the Egyptian American Bank (now Crédit Agricole Egypt) and contributed to the US development agency USAID and its work in Egypt.

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