Crestbridge to rebrand Bahrain business

Specialist fund administrator Crestbridge has announced a rebranding of its operations in Bahrain.

What was once known as Crestbridge Bahrain will now be known as Yasira. It will continue to be led by Paul Perris, chief executive.

According to Perris, the rebranding reflects the firm’s commitment to Bahrain and the Gulf Cooperation Council (GCC) region.

It will also usher in a “new era of bespoke administrative solutions” for the firm’s clients in Bahrain, Saudi Arabia and across the broader GCC.

Yasira currently administers US$7 billion in assets from its Bahrain base.

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